

Ana Sasmiresan is a Romanian American executive leader, speaker, and business coach, Founder and Chief Leadership Officer with Transformation Through Conversations and former Vice President with Randstad.
She is the author of The Wedge of Disagreement, a powerful framework that helps leaders transform tension into value, innovation, and alignment. Through her work, Ana challenges the traditional view of dissent as conflict and reframes it as valuable data — insight that sharpens decisions and strengthens teams. Her methodology equips leaders to intentionally design for dissent rather than avoid it, creating cultures where truth and creativity can be spoken and leveraged.
Disagreement is the input. Leadership response is the variable. Opposition alone guarantees nothing. The value comes from what a leader builds around it - an invitation to speak, a willingness to listen, and a process capable of converting competing perspectives into stronger decision.
Whether through her upcoming book, coaching certification, or live experiences, Ana invites teams to apply the "wedge of disagreement" — inserting intentional tension to spark active transformation. Because Challenging ideas is a form of contribution, and when disagreement is held well, it doesn't divide — it drives better outcomes.
A framework for leaders who are tired of surface-level harmony. Learn how to insert productive tension into your team, surface the truth that politeness hides, and turn friction into forward motion.
Master
Become a strategic activation leader.
Model
Build a culture of dissent.
Momentum
Harvest the ROI of dissent.
Ana's certification program for coaches, consultants, and leaders who want to apply the Wedge of Disagreement Method inside their own organizations and practices.
Rooted in the Wedge of Disagreement Method, Strategic Activation Coaching provides a framework, tools and a coaching technique to turn disagreement into value, and to insert intentional tension into systems and groups to spark transformation.

© 2026 Ana Sasmiresan LLC - All Rights Reserved.